So I've been trying out a new foundation for the last few weeks and it's already made it to the top of my favorites list. Favorite foundation of 2017! Check it out!
I've always been a fan of cream foundation. But this one is a little different. It's the first ever solid serum foundation. To apply, you firmly swirl your brush or sponge into the product in order to activate the solid serum. I prefer using a dense, synthetic foundation brush in a flat top shape.
As soon as you apply the foundation to your skin, you feel an instant cooling effect - that's the serum. If you are a skincare fanatic like me, you'll recognize some of the active ingredients in this foundation as being super beneficial to your skin care: collagen, hyaluronic acid, squalane, antioxidants and a super ceramide cream truly transform your complexion. Did I mention it has SPF 50! Hallelujah!
There are currently 7 shades to choose from: fair, light, medium, medium-tan, tan, rich and deep. For reference, the shade tan blends effortlessly into my skin tone.
I'm definitely a fan of this foundation and if you're into moisturizing, anti-aging formulas this is definitely for you. It retails for $38 and you can find it at www.itcosmetics.com