Tuesday, August 9, 2011

New Sedona Lace Vortex Brush Collection Designed By Me!

Hi Bellas,

I have some really exciting news.  If you follow me on facebook or twitter, i've already started talking about it, but I wanted to share with you my newest project.  I've recently designed a Brush Line for www.sedonalace.com After several months of hard work I'm excited to finally show you the Vortex Collection.
Click here for more!
Check out the video!

Here's my background story on how I developed this brush line.  I've pretty much worked with www.sedonalace.com from their very beginning, giving them my feedback on products, design, etc.  After working together for almost two years, they gave me the opportunity to design a brush line for them.  They already had their original set, but wanted to add to their brush collection.  I've tested out so many brushes over the years as a blogger, makeup enthusiast and artist, and I was excited to really give my input into this line.

I wanted the brushes to be a bit more advanced - more of a pro line to produce more advanced makeup techniques for both artists, advanced users, and those who want to progress in their skills.  These are brushes which I consider must-have for achieving more technical looks.  I really put my heart and soul into the collection.  I started from scratch, personally picking out the brushes, testing them, making notes for revisions, testing them again over and over and the process still continues.

Here are some behind the scenes views of my testing process...these are actual test photos and comments I created during the process.

You can find the products at http://www.sedonalace.com
The set of 13 brushes and the brush belt retail for an affordable $79.95.  You can also buy the brush belt for $19.95 or the brushes alone for $69.95.  The best deal is if you buy the belt and apron together.  You can also use code renren for $4.00 off your order.

I'd say the collection is still a work-in-progress.  I'm a die-hard true blogger and I review honestly from the heart.  Being the perfectionist I am, I am still requesting finishing touches on the brushes.  I don't want my viewers to worry about shedding, bleeding, bristle scratchiness and other quality issues.  I've given them my honest feedback about which brushes have needed improvement and we've fixed issues until the result was satisfactory.  The company has guaranteed me that with each phase, i'll get to make more tweaks and developments, and add more new brushes - yay!

The official pretty page featuring the brushes will go out next week, but the brushes and all the content and descriptions are up now.  I actually personally wrote each brush description.  I treated it like a thorough review, listing every possible use for the brush and I even gave a personal tip on using each brushes.  You'll notice it's definitely different from the standard brush description as I go into detail and even discuss using the brushes for techniques like cutting the crease.

Please definitely let me know your honest feedback on the brushes.  We'll continue to develop the line and make it even better.  I've got big plans for this brush collection - new colors, different metal finishes, more brushes, better quality and the list continues.  I'm excited to bring you all on the journey with me.  Thanks to Sedona Lace and all my readers for supporting me and making this dream come true.

P.S. - I'm going to do a video on how to actually use the brushes and I'll be doing a huge giveaway for some of these brush sets as well.  Stay tuned!

FTC Disclosure:  I am affiliated with the company.  These are my honest thoughts and opinions.

Atlanta Makeup Artist
Atlanta Photographer


NarsCupcake said...

congrats! this is huge---Thats what she said. lol The brushes look really professional!

faceNV said...

SO awesome!! I am very proud of you- doin the damn thing for sure :)) I will def try out your brush line. Way to go Ren!

hanidee said...

Congrats on your brush line Ren! They're brushes I would use on an everyday basis.

Donna Marie said...

Wow how awesome is that? To have your own brush line that you created! Congrats Ren! I think I will have to try these out!

MakeupByRenRen said...

@NarsCupcake thanks! i tried to make it more of a pro line

@faceNV yay! lemme know how you like them

@hanidee i'm glad you think so!

@donna marie i know i'm so excited!

Jenn Staz said...

Congrats on designing a brush line, that is so exciting! I love that you showed your feedback and some behind the scenes footage, and that you still think the collection is a work in progress. I can relate to you, my fellow perfectionist! :D
I've heard good things about this set. I definitely want to check these out someday!

Ashley said...

congrats! That is so amazing!!

CopyCat - Smashinbeauty said...

WOW congrats on that :) I really am going to buy the brushes :) and test them I like the price

Barby said...

this is so cool. im so proud of you.
Can they ship to Nigeria? id like to be the first in Nigeria to use your brushes. And when i do, il definitely let you know what my thots are about them.

mina said...

This is so awesome! Congrats!

pinkworm said...

congratulations renren! that's so awesome and cool of you to do...:)

B said...

Congrats darling! This is huge!!

Tysh said...

Ren this is great, I am so happy for you, and can't wait to try the brushes...

SHEROkxZx3 said...

They look very professional. Can't wait for the giveaway :)

Makeup Artist Jessica Rivera said...

This is so awesome! Congrats!

MakeupByRenRen said...

@jenn staz - thanks for noticing! yup i'll be honest in that it's still a work in progress but i'm really happy with it so far!

@ashley thanks boo!

@copycat - thank you so much! let me know how you like it :)

@barby - they ship worldwide :)

@sherok - thanks i was going for the pro angle

@makeup artist jessica rivera - thanks hon!

@mina - thanks chica!

@pinkworm - thanks i'm excited!

@b - thanks boo!

@tysh- aww thanks, lemme know how you like em :)

Ateya said...

CONGRATS REN REN! So So So Very Proud Of You!

BellaBeauty said...

OMG this is awesomeeeee!! Congratz Ren! I have been waiting for you to come out with this!! MUST HAVE!! <3

Christiana Divine @ Memoirs of A Shopping Addict said...

grats ren! :) i'm SUPER lemming this set just because you helped design it and i DEFINITELY trust your opinion! i'll have to wait for when i get some extra cash though. so excited for you and the brushes! LOL. :)

Trina J Makeup said...

Congrats!! Looks like your hardwork paid off.

missmelanie_99 said...

Congrats Ren!