Tuesday, January 12, 2010

How I Became a Beauty Blogger/Tips for a Successful Beauty Blog

Hi Bellas,

Again, no new pictures or videos until my laptop is fixed, but today i'll talk about a topic I get asked out a lot?  How Do You Become a Beauty Blogger?  A lot of my viewers ask this question wanting to know how I got started and how to get a successful readership.  I usually answer the question each time, but I think it’d be more helpful to do a post on it.

I always loved makeup. When I was a little girl, I would read through all of the teen magazines like Seventeen, YM, Teen…looking for makeup tips! That’s how I learned the basics.





















Then when I was a teen, I got invited to my first Mary Kay Makeup party from a lady who went to my church. It was there that I learned the outer V eyeshadow technique which changed my life! From there, I stepped up my makeup game…doing makeup on myself and my friends. I’ve always had a knack for it.




 
It wasn’t until about 3 years ago, that I started getting serious. I was googling one day looking for makeup ideas for New Years. I loved makeup…but everytime I went to the counter, especially at MAC, they would end up doing my makeup like a baby doll. They refused to put on eyeliner except a super thin amount always telling me that it would close up my eyes. I knew that I needed more eyeliner than the average person, or else it would disappear as soon as I blinked an eye. It was when I was searching the internet, that I first came across http://www.asianbeautyblog.com/. This was a forum where a lot of girls who looked just like me showed different makeup looks and did all these amazing looks. That’s where I First me a lot of bloggers...Stephie, Vanessa from Nessasary Makeup, Alien Man, Fei…just to name a few. We started to form a community of Asian Bloggers…this is where I really learned how to do makeup.



It wasn’t just my basic outer v technique. I learned about primers, how to make makeup show up, what tools to use…all these great things that you wouldn’t know about. It was the beginning of an addiction! Every night for months, I would be in my bathroom mirror after work, trying to recreate a look I saw. There were many nights where my eyelid skin was raw from removing and reapplying makeup. But the practice really paid off! My makeup techniques were expanding and really transforming. I knew I had some kind of makeup skills and decide to finally step up to the plate. Starting a blog is so simple…sites like www.blogger.com are free and have easy to use templates. I armed myself with a digital camera and started documenting the looks I created.



In the beginning, I think I had all of 2 viewers, lol. However, I stayed consistent…kept on practicing, kept on posting. Over time, the posts began to get easier. I got in the habit of taking pictures of my makeup, writing down what I used. Over time, my posts began to diversify…I started doing product reviews, as my confidence grew even videos.

With my own personal blog, here are some things I learned along the way in order to be successful:
  • Sign up for a blog!  I used http://www.blogger.com/ which is super easy.  Others use http://www.wordpress.com/   
  • Tailor your blog posts to what you think others would want to read…try to pick topics of interest that would apply to a lot of viewers
  • Show your personality...make your posts fun and lively, no one wants to read an encyclopedia, lol
  • Be consistent with posting…your readers begin to form a relationship with your blog and it’s hard to keep that going when you hardly ever post 
  • Make videos…my YouTube videos brought in a lot of blog viewers…just remember to mention your blog on your videos.  Videos also add another dimension to your blog.
  • Sign up for beauty blog networks...this will again get you exposed to a lot of other bloggers and audiences...it will help promote your blog as well.  I'm part of the Total Beauty network which has given me the ability to review products from larger cosmetic companies as well as generate revenue from ad space.
  • Make use of subject tags on blog entries…this will help when people search google for topics…I’ve gained a lot of new viewers that way
  • Stay professional…by maintaining a professional blog, it’s helped my business as a makeup artist grow and has attracted sponsor companies.  Please note, if you have a personal blog, it's fine to be yourself and share your own personal experiences.  However, if you choose to do a specific blog, like a beauty blog, it helps to keep things a bit more professional.  This will help you network and make contacts in the industry.
  • Host give-aways and contests for viewers…it will give your audience incentive to continue reading and keep them actively involved in your blog. Urge them to “follow and subscribe”
  • Partner with other bloggers…this helps get you exposed to many other audiences that you might not reach
  • Read other blogs regularly... leave comments and form relationships with other bloggers.  Reading other blogs also keeps you up to date on current product developments as well as get familiar with how to write and format posts
  • Pick an easy to read blog format that will keep readers wanting to come back…no one wants to read a blog with hard to read text and unflattering color schemes
  • Set up an email address specifically for your blog...it helps so that you can make sure to answer reader questions, get in contact with sponsor companies...and keep life separate from your private emails
  • Proof-read and grammar check...just makes your blog easier to read
  • FTC Disclosures:  make sure to include this on your posts where you review or endorse any products. 
This is the story of how i became a beauty blogger.  Of course, everyone has their own journey and tips and tricks.  I hope you all can benefit from some of my experiences.  Please feel free to leave your own advice in the comments.

 
This was just the beginning for me…want to learn how I became a makeup artist? Stay tuned for tomorrow’s post.

Atlanta Makeup Artist

52 comments:

Halifax said...

Thank you Ren for posting this. Wish I started as early as you did with makeup, lol

Divas del Maquillaje said...

Thanks!!!... Goods tips!!! ;)

sssdawna said...

great post, thanks!

NV Beauty said...

Thanks so much for this Ren! I've been posting pretty much daily since I last emailed you and have gained some subscribers! Yeah! It has been so much fun so far, I love it! Please check me out when you get a chance and subscribe. =) www.nvbeauty.blogspot.com
Hope your computer gets fixed soon, missing your videos!!

Miss Potingues said...

Great post!!
Could you remember us wich your youtube channel url, please?

Tahnks a lot!

RicoLovesMAC said...

aww thats a really cute post ren! <3

miss you

Ethereal Prey said...

LOL! abb was such a long time ago, before it turned into a train wreck! you've come a long way!

alien man?! said...

ah... those were the days
well, you've certainly come far and it's all due to your own hard efforts and ever-growing talent, RenRen

Purplelustre said...

I just wanted to say that I found this post to be so helpful. You wrote this at the perfect time! I just started a blog and have been doing all of the things that you suggested. However; I was becoming a little discouraged at my lack of readers. But, you have motivated me to keep at it! Thanks so much!!

peonyinlove said...

Thanks for sharing some blogging tips and hopefully I'll utilize some of the tips that were mentioned on your post.

cLaRa711 said...

I love this Post!

Thanks

<3Clara

1xellus1 said...

very informative. thanks so much for sharing! :O) love your YT vids.

mina said...

Great tips!

tokyostargirl said...

Great tips - I always enjoy coming by your blog!

Anita (*swtexcape*) said...

that was an inspiring post.. thanks for sharing your tips :)congrats on all your success girl!! well deserved! xx

KissyFace Artistry said...

much needed information. Love it!

Dao said...

Thanks for the tips! I've always loved your blog :)

Stella said...

thank you Ren for this post! so useful! x

Bombchell said...

pretty good advice & tips. after blogging for a few ppl I found out that wordpress software is a better choice in the longrun if they want to have dot com, hosting etc and its an easy dashboard

Kate Gene said...

You sure have come a long way since your days of having only two followers! :D

Thank you so much for sharing your knowledge with us! I am currently out of work, and blogging has become a very big part of my life! I have met some really cool people on Blogger, and love chit chatting with others who are as obsessed as I am about make-up!

Take care!

xx

Kim| Tres Jolie said...

I love your blog! I can't say it enough. Thank you for the informative posts all of the time they help so much.

MaLuLOVES said...

Thanks sooo much for posting this. This is helpful for me on so many different levels. I'm sooo amazed by your talent, drive, and creativity. Again, Thanks!

AMBER said...

this is great. i've always been told that i should start a blog and stuff, but i've always thought, "who the heck is gonna read MY stuff?!" So, i've finally done it and this post has gotten my hopes up cause everyone's gotta start somewhere! Thanks so much for posting this!!!!!!!! Your blog is GREAT!

Glamour Buzz said...

Nice blog!! I love the tips... my friend sent me your link 'cause she found out I just started up my blog. So thanks! I'm following you now. Come by my blog and let me know what you think :)

annisa said...

I like this post

nimgrewal.co.uk said...

Hi Ren,
Thanks for the wonderful tips! Really useful as I've just started a MakeUp Blog too! Would be great to get your feedback on it sometime...check it out at www.nimgrewal.co.uk/blog
Best Wishes,
Nim xx

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TheMissTwist said...

I seriously love this its inspirational! I've always loved makeup and fashion and stuff like that but didn't start practicing until about 2 - 3 months ago! I'm a perfectionist so i keep practicing... i don't like not achieving what i've set out to do! haha stubborn I know! But I loves this post! ;-) Thank you!

Eden-Avalon said...

Like everyone else, i'd just like to thank you for posting this. It is always helpful to hear from people who've gone ahead and done what you're just setting out to do.

Mel said...

Thank you , thank you, thank you, I love your post! I just started my blog, well its been up for a while but now i'm starting to work with it and hope to get it to a decent state. I have been obsessed with makeup and beauty and I want to write about it and share ideas. Check out my blog if you get a chance and if you have any recommendations, let me know. http://melsonlinebeauty.blogspot.com/

Betty said...

I got a good post and tips here!
thanks for sharing.


Voyance

missbeekaful said...

great post! thanks for the tips :)

DaphYin said...

Thanks for the tips!!! :D just started out a makeup blog soo... :)

The Glamour Girls said...

Hey everyone! Do you like makeup and beauty? check out our blog: theglamourgirls1.blogspot.com

MarianaLuisa said...

Such an inspirational post! Read this at just the right time, I just started a beauty blog. Thanks for this!

www.beautynthingsblog.com

carrielovesfashion said...

Your tips totally rock! Thanks so much for sharing this!! :)

EsteeDarla said...

Great advice thanks for sharing i started my blog and youtube Jan. 1st of this year and been recently making a point to give equal time to my blog I love it just have more time than before so i am glad to read you article.HUGZ

stepdolly said...

Thanks for the tips Ren! I am starting my own beauty blog and struggling a bit!!!

Please visit my blog:

http://stepdollybeauty.blogspot.com/

harri said...

This post haped enourmously thanks!I have just recently started writing a blog and was struggling a little, and this is just what i needed.

www.harrihairandbeauty.blogspot.com

Princess PolkaDot said...

Thanks for the help!!

Niki said...

this post is so helpful!

I just started beauty blogging about 2 months ago and i love it! i've already formed a few relationships with other incredible bloggers, but I can certainly use some more advice!

Thanks for all of these tips!!!

Cherry Berry ~~ said...

This is super helpful for a new beauty blogger like myself, thank you!! :)
cherryberrypoon.blogspot.ca

Kelly O'Connor said...

great tips!

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Dianne Castillo said...

I love reading your blog. It has helped me a lot in pursuing my dream to be a makeup artist and now a beauty blogger as well. this post is timely since I just started blogging about a month ago. keep up the good work!

Tiffany said...

Thanks for sharing! I have just started blogging, and I hope to share my love for makeup and skincare with others.

beautylollies.blogspot.com

Mairaj said...

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Monique Contreras said...

thanks! this was really helpful. hopefully, my blog will achieve some success.
http://sparkletude.blogspot.com/

Sandy Virdee said...

Thanks for this post ,I'm debating whether to do a video but haven't built up the courage yet . I started in a similar way to you and am also forever in the mirror practising :)

http://cosmeticzjunkie.blogspot.co.uk

Mazi said...

WOW!! My daughter started getting familiar with make up right now.. she was just 10 yrs old. I hope she will be as good as you are..:)
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Corey Mrocka said...

Thank you for posting! I just started my blog a few days ago and I have no idea what I'm doing! haha!

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