It wasn’t just my basic outer v technique. I learned about primers, how to make makeup show up, what tools to use…all these great things that you wouldn’t know about. It was the beginning of an addiction! Every night for months, I would be in my bathroom mirror after work, trying to recreate a look I saw. There were many nights where my eyelid skin was raw from removing and reapplying makeup. But the practice really paid off! My makeup techniques were expanding and really transforming. I knew I had some kind of makeup skills and decide to finally step up to the plate. Starting a blog is so simple…sites like www.blogger.com are free and have easy to use templates. I armed myself with a digital camera and started documenting the looks I created.
In the beginning, I think I had all of 2 viewers, lol. However, I stayed consistent…kept on practicing, kept on posting. Over time, the posts began to get easier. I got in the habit of taking pictures of my makeup, writing down what I used. Over time, my posts began to diversify…I started doing product reviews, as my confidence grew even videos.
With my own personal blog, here are some things I learned along the way in order to be successful:
- Sign up for a blog! I used http://www.blogger.com/ which is super easy. Others use http://www.wordpress.com/
- Tailor your blog posts to what you think others would want to read…try to pick topics of interest that would apply to a lot of viewers
- Show your personality...make your posts fun and lively, no one wants to read an encyclopedia, lol
- Be consistent with posting…your readers begin to form a relationship with your blog and it’s hard to keep that going when you hardly ever post
- Make videos…my YouTube videos brought in a lot of blog viewers…just remember to mention your blog on your videos. Videos also add another dimension to your blog.
- Sign up for beauty blog networks...this will again get you exposed to a lot of other bloggers and audiences...it will help promote your blog as well. I'm part of the Total Beauty network which has given me the ability to review products from larger cosmetic companies as well as generate revenue from ad space.
- Make use of subject tags on blog entries…this will help when people search google for topics…I’ve gained a lot of new viewers that way
- Stay professional…by maintaining a professional blog, it’s helped my business as a makeup artist grow and has attracted sponsor companies. Please note, if you have a personal blog, it's fine to be yourself and share your own personal experiences. However, if you choose to do a specific blog, like a beauty blog, it helps to keep things a bit more professional. This will help you network and make contacts in the industry.
- Host give-aways and contests for viewers…it will give your audience incentive to continue reading and keep them actively involved in your blog. Urge them to “follow and subscribe”
- Partner with other bloggers…this helps get you exposed to many other audiences that you might not reach
- Read other blogs regularly... leave comments and form relationships with other bloggers. Reading other blogs also keeps you up to date on current product developments as well as get familiar with how to write and format posts
- Pick an easy to read blog format that will keep readers wanting to come back…no one wants to read a blog with hard to read text and unflattering color schemes
- Set up an email address specifically for your blog...it helps so that you can make sure to answer reader questions, get in contact with sponsor companies...and keep life separate from your private emails
- Proof-read and grammar check...just makes your blog easier to read
- FTC Disclosures: make sure to include this on your posts where you review or endorse any products.
Atlanta Makeup Artist