Hi Bellas,

When it comes to wedding makeup, there are certain tips and tricks you can use to make sure your bridal look is on point for the big day. If you’re looking for some tips and advice on how to apply makeup for a winter wedding, look no further. Here’s a list of makeup ideas and advice from our team that will make sure your Winter bridal makeup looks perfect!



Choose Long-Lasting Products
The last thing you want is to have your makeup start to fade or smudge after an hour or two on the dance floor. To avoid this, it’s important to choose long-lasting products that won't need frequent touch ups throughout the night. Look for products with staying power such as waterproof eyeliners and mascaras, transfer proof lipsticks, and long-wear foundations. It’s also important to ensure that all products are well blended so that they don’t separate or flake off during the night.

Go Bold!
When it comes to Winter weddings, a great option is to go bold! This is especially true in the winter months when many people opt for darker colors like burgundy, navy, or black. A bold eye look helps create drama and adds depth to your overall look. Plus, darker colors will help draw attention away from any redness in your skin due to cold weather conditions outside. If a dark eye isn't your style, you can instead go for a lighter shimmer eye and vampy lip combo. Reds and burgundies are classic options for lips.



Choose Hydrating Products
The cold winter air can be drying on skin so it's important to choose hydrating products whenever possible. Look for ingredients like hyaluronic acid which will help keep skin hydrated throughout the night without feeling greasy or heavy. Additionally, you may want to consider adding an extra layer of protection against dryness with a lightweight but hydrating facial mist that can be applied before applying foundation as well as throughout the night if needed.




Achieving flawless makeup at a winter wedding doesn't have to be difficult; it just takes some planning ahead and knowing what kind of products work best in colder temperatures! By following these tips from your experts at IMA, you'll be able to apply your bridal makeup with confidence knowing that it will stay put all night long - no matter how much dancing and celebrating you do! Good luck!

If you need some help, I offer One on One Makeup lessons which are great for Brides to Be to craft your perfect look. I can even accompany you to a Personal Shopper Session to pick out the perfect products for your big day. Click here to book your Personal Makeup Session today!

Hi Bellas,

Let's be honest, dark circles suck. They make you look tired, older, and just overall not put together. But have no fear! I'm here to tell you that there is hope. With the right makeup products and application techniques, you can fake a good night's sleep like it's no big deal. Here's how to cover dark circles with makeup so that you can take on the world (or at least your Zoom meetings) like a boss.

We all know that Thanksgiving dinner is the time of year when family and friends gather around the table to share a meal and give thanks. But let's be honest, it's also a time to show off your carefully curated outfit - and that includes your makeup! So, what is the perfect makeup for Thanksgiving dinner?


The perfect makeup for Thanksgiving dinner is all about balance. You want to look polished and put together, but not like you're trying too hard.

Choose warm, cozy shades for the eyes. Tis the season for oranges, burgundies and golds. Keep it simple with one shade on your entire lid and detail out the eyes with liner and mascara.



Think healthy skin - if your skin color is getting a bit paler, add color back to your face with a bit of bronzer and blush. A good concealer goes a long way in making you look fresh and awake no matter how much sleep you got. We love blush/bronzer duos like this one from NARS.


As for the lips, think about what will last through food and drink. A my lips but better shade will fade naturally into your own lip color. If you're feeling festive, you can go for a beautiful burgundy or wine tone. The trick is to fill in your lips with a matching lip pencil so that even as your lipstick fades, you'll still have a stain from the dryer lip pencil underneath.


Thanksgiving is the perfect opportunity to break out your best makeup and show off your personal style. But with all of the food choices available, it can be tricky to know what makeup will stay put through the entire meal. By following these simple tips, you'll be sure to look fabulous from start to finish - no matter what ends up on your plate!




Do you need some extra help getting your Thanksgiving or Holiday Makeup look together? We've got Professional Makeup Artists that specialize in giving everyday women easy to follow Makeup Lessons customized for them. Go ahead and book our most popular service - The Combo Makeup Shopper Session and One on One Makeup Lesson today so that your perfect your look in time for the Holidays!

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